Snake Eyes: G.I. Joe Origins parents guide

Snake Eyes: G.I. Joe Origins Parent Guide

There isn’t a cliché in the book that this film doesn’t gleefully present with complete sincerity.

Overall C

In Theaters: The ancient Japanese ninja clan, the Arashikage, has trained some of the best warriors the world has never seen. When the mysterious "Snake Eyes" comes for training, his past threatens to change everything.

Release date July 23, 2021

Violence C
Sexual Content A
Profanity C-
Substance Use B

Why is Snake Eyes: G.I. Joe Origins rated PG-13? The MPAA rated Snake Eyes: G.I. Joe Origins PG-13 for sequences of strong violence and brief strong language.

Run Time: 121 minutes

Parent Movie Review

As a child, Snake Eyes (Henry Golding) witnessed his father’s murder, a tragedy that left him burning for revenge. With no name, no past, and no allegiances, he’s little more than an itinerant street fighter until Kenta (Takehiro Hira), a dangerous Yakuza (Japanese mob) boss, offers him what he wants most in the world: A way to find the man who killed his father. All Snake Eyes has to do is infiltrate the Arishikage, an elite clan of ninjas, dedicated to preserving and protecting the world. But once Snake Eyes finds the clan, his loyalty is tested – and what’s more, he begins to question his thirst for vengeance.

At just over two hours, watching this movie takes somewhere between a geological age and eternity. I knew I was in trouble when I checked my phone, fully expecting to be an hour in, only to find that I had made it all of twenty minutes. No amount of frenetic action or inscrutable-philosophy-focused ninja training can compensate for the fact that I walked out of that theatre feeling jet lagged. This movie drags so badly that my brain is still in a different time zone.

Look, I like dumb action fun as much as the next guy. You’re looking at a man who will tell anyone either willing to listen (or unable to escape) how good Godzilla: King of the Monsters is. And that movie has the only recorded use of a nuclear bomb as a medical device. So when I tell you that Snake Eyes is too stupid to be watchable by anyone who has graduated middle school, that should give you some idea of the problems plaguing this experiment in toy advertising. There isn’t a cliché in the book that Snake Eyes doesn’t gleefully present with complete sincerity. It’s sort of like watching someone vomit the worst scenes from every action film in the last twenty years in front of a projector.

Snake Eyes is more or less geared to a teen demographic or to adults who desperately want to avoid any kind of sustained, serious thought. The action cinematography is so shaky that most of the violence is sort of inferred between blurred frames. There’s also remarkably little profanity and no sexual content to speak of, both of which are unusual in big action slams. Unfortunately, there’s almost no reason to watch this latest installment in what was, at best, a tepid franchise. G.I. Joe is one of those properties that we’ve mercilessly dragged out of the eighties just for some soulless studio to prostitute it for any lingering nostalgia you have. Perhaps it would be kinder to take it out behind the shed and bury it – after what this movie put me through, I’m still debating whether or not to do it the kindness of shooting it first.

Directed by Robert Schwentke. Starring Henry Golding, Andrew Joki, and Samara Weaving. Running time: 121 minutes. Theatrical release July 23, 2021. Updated

Watch the trailer for Snake Eyes: G.I. Joe Origins

Snake Eyes: G.I. Joe Origins
Rating & Content Info

Why is Snake Eyes: G.I. Joe Origins rated PG-13? Snake Eyes: G.I. Joe Origins is rated PG-13 by the MPAA for sequences of strong violence and brief strong language.

Violence: People are repeatedly beaten, killed with swords, shot at, and incinerated.
Sexual Content: None.
Profanity:  There are infrequent uses of mild profanities and terms of deity, as well as one scatological profanity and one sexual expletive.
Alcohol / Drug Use: One adult character is briefly seen drinking.

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Snake Eyes: G.I. Joe Origins Parents' Guide

Movies based on toy lines are seldom very good, but they seem to keep getting made. Why? What makes these films profitable? Do you think this qualifies as entertainment or advertising? What’s the difference between the two?

Home Video

Related home video titles:

There are two previous entries in this franchise, G.I. Joe: The Rise of Cobra and G.I. Joe Retaliation.Other over-the-top action films based on advertising for children’s toys include Transformersand Battleship. Less action focused options includeJem and the Holograms and My Little Pony: The Movie.