Coded Bias parents guide

Coded Bias Parent Guide

In a twist on its subject, most of the experts opining in this film are female, which will be heartening for girls with an interest in tech.

Overall A

Film Festival Circuit: A documentary exploring Joy Buolamwini's discovery that facial recognition algorithms frequently fail to recognize black faces.

Release date September 26, 2020

Violence B+
Sexual Content A
Profanity C-
Substance Use A

Why is Coded Bias rated PG? The MPAA rated Coded Bias PG for infrequent coarse language.

Run Time: 87 minutes

Parent Movie Review

When MIT researcher Joy Buolamwini began work on a mirror that would superimpose inspiring images on user’s faces, she was disappointed to discover that the software had a hard time recognizing her face…that is, until she wore a white mask. This led the Ghanaian-American computer scientist to launch a study of facial recognition software. Using a sample set of 1000 faces, Buolamwini discovered that while facial recognition programs are very good at recognizing white male faces, they are less effective at assessing black male faces and they are even worse with white female faces and abysmally bad at categorizing black female faces. This discovery led the young researcher to examine the algorithms that power so many of the software programs that dominate our lives – from social media to loan applications to resume sorters to security programs.

It is no surprise to discover that social and racial biases are embedded in so many of these algorithms. After all, algorithms are created and software is designed by human beings who have biases of their own, often unacknowledged. As Buolamwini states, “AI (artificial intelligence) looks to the future but our data reflects our past.” The field of artificial intelligence was established by a small coterie of white men and their perspectives continue to infuse the discipline, as Coded Bias demonstrates. In a twist that parents will appreciate, this documentary makes its point by interviewing experts in AI and computer science, most of whom are female. It’s heartening that teenage girls with an interest in tech will have the all-too-rare chance to watch women with technical expertise on the big screen. That’s a bit of bias correction all on its own.

While this documentary looks at issues of social bias built into software, it isn’t a screed of racial invective. Rather, it’s an examination of how big data and powerful machine learning systems erode privacy and equity for all citizens, especially those who are poor and/or visible minorities. In the words of big data expert Cathy O’Neil, “Power: it’s all about who owns the code. People who own it deploy it against others. People are suffering algorithmic harm and there’s no accountability.”

Coded Bias devotes a fair bit of its runtime to examining the issue of algorithmic harm – from misuse of inaccurate facial recognition software in policing to harassing tenants to the perpetuation of social and economic inequality. And it takes a chilling look at the power corporate interests and governments obtain when we freely hand over our data online. If The Social Dilemma didn’t scare you, Coded Bias certainly will. Hopefully, it will lead to substantive discussions with teens about the responsible use of digital devices and sensible security precautions. A little examination of our own online habits won’t hurt either.

Directed by Shalini Kantayya. Starring Joy Buolamwini, Silkie Carlo, and Jenny Jones. Running time: 87 minutes. Theatrical release September 26, 2020. Updated

Watch the trailer for Coded Bias

Coded Bias
Rating & Content Info

Why is Coded Bias rated PG? Coded Bias is rated PG by the MPAA for infrequent coarse language.

Violence: It is mentioned that a police officer has been punched in the face. People are seen vandalizing security cameras.
Sexual Content: None noted.
Profanity:   There are three profanities in the movie: one sexual expletive, one anatomical term, and one minor swear word.
Alcohol / Drug Use:   None noted.

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Coded Bias Parents' Guide

For more information about groups that are “watching the watchers”, check out the following:

Big Brother Watch UK

Algorithmic Justice League

For more about biases in algorithms, you can read these articles.

The New York Times: When the Robot Doesn’t See Dark Skin

Time: Artificial Intelligence Has a Problem With Gender and Racial Bias. Here’s How to Solve It.

Vox: Why algorithms can be racist and sexist

Scientific American: I Know Some Algorithms Are Biased – Because I Created One

New Statesman: How biased algorithms perpetuate inequality

The New York Times: Who’s to Blame When Algorithms Discriminate?

ProPublica: Machine Bias

Fox News: Hate speech algorithms biased against blacks, researchers find

Cory Booker: Booker, Wyden, Clarke Introduce Bill Requiring Companies to Target Bias in Corporate Algorithms

If you want to protect your privacy in the digital realm, here are some suggestions.

The New York Times: How to Protect Your Digital Privacy

Tech News World: How to Protect Your Online Privacy: A Practical Guide

PC Mag: 14 Essential Apps for Protecting Your Privacy Online


Loved this movie? Try these books…

Weapons of Math Destruction by Cathy O’Neil dives deep into the power algorithms have over our lives. This issue is also discussed by Shoshana Zuboff in The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power.

Racial prejudices are also embedded within search engines asserts Safiya Umoja Noble in Algorithms of Oppression: How Search Engines Reinforce Racism.

This documentary’s look at how facial recognition programs unjustly target the poor is examined in detail in Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor by Virginia Eubanks.

Home Video

The most recent home video release of Coded Bias movie is October 28, 2020. Here are some details…

Related home video titles:

Netflix’s The Social Dilemma covers many of the same issues in the context of social media platforms.