Picture from The Greatest Movie Ever Sold
Overall A-

With a tongue-in-cheek attitude, Morgan Spurlock looks at the practice of product placement in movies and other entertainment, by making a documentary funded by product placements. The film's alternate name (which captures the spirit of the project) is Pom Wonderful Presents: The Greatest Movie Ever Sold.

Violence A-
Sexual Content B-
Profanity D+
Substance Use B

Talk to your kids about…

The Greatest Movie Ever Sold

According to this film, visibility equals credibility. Are there other ways to establish credibility? Without visibility, how does one make the public aware of their integrity?

Advertisers seem to tell us that products bring us happiness and help us avoid embarrassment, fear and other undesirable consequences. What products can you think of that promise positive results? What items have you bought that looked/tasted/worked better in the ads than they did in real life?

After Spurlock’s harsh treatment of McDonalds in his Super Size Me documentary, is it understandable that some companies would be hesitant to offer financial support to his new endeavor? Should a director have complete control over the creative aspects of his or her film, or should companies have some say in how their products are portrayed? What role does artistic integrity play in filmmaking?

What products have you seen being promoted in your favorite films? How does your list compare with that of brandchannel?