| Overall: | A- |
|---|---|
| Violence: | A- |
| Sexual Content: | B- |
| Language: | D+ |
| Drugs/Alcohol: | B |
| Run Time: | 88 |
| Theater Release: | |
| Video Release: | 23 Aug 2011 |
| MPAA Rating: | |
| See Canadian Ratings | |
| How We Determine Our Grades | |
After watching a movie with your children or students, we encourage parents and teachers to look for education opportunities to teach with movies. Here are a few discussion topics that can help with lesson plans or teaching in the home.
According to this film, visibility equals credibility. Are there other ways to establish credibility? Without visibility, how does one make the public aware of their integrity?
Advertisers seem to tell us that products bring us happiness and help us avoid embarrassment, fear and other undesirable consequences. What products can you think of that promise positive results? What items have you bought that looked/tasted/worked better in the ads than they did in real life?
After Spurlock’s harsh treatment of McDonalds in his Super Size Me documentary, is it understandable that some companies would be hesitant to offer financial support to his new endeavor? Should a director have complete control over the creative aspects of his or her film, or should companies have some say in how their products are portrayed? What role does artistic integrity play in filmmaking?
What products have you seen being promoted in your favorite films? How does your list compare with that of brandchannel?

Kerry Bennett is interested in media from both a journalist and parent perspective. Along with authoring articles for several family-oriented publications, she has written for Parent Previews for nearly 10 years. She serves as Vice President of the Alberta Association for Media Awareness. She and her husband Garry have four sons.