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Spring Branding Roundup At The Movies

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When it comes to product placements in films, E.T. the Extra-Terrestrial is one of the best early examples of this form of advertising. Sales of the little peanut butter candy skyrocketed after Elliott lured the little space alien into his house with a bag of Reese’s Pieces.

Today we've almost come to expect carefully staged ads in every movie we see and last week's top movie didn't let viewers down. Night at the Museum Battle of the Smithsonian included multiple promotional items in addition to a huge plug for the world's largest museum.

Unfortunately, it's not the only family film this year that has come with long lists of product placements. And that raises the debate. Is this just smart marketing? Or does it leave children and teens wanting more than a bag of popcorn when they come out of the theater?

DID YOU SEE THESE POPULAR BRANDS IN THESE MOVIES?
(From brandchannel.com. Click on the brand name to get more info from brandchannel.com.)

17 Again

Featured brands: Apple, Audi, Barq's, Bose, Canon, Cap'n Crunch, Coca-Cola, Doritos, Ford, Jansport, Lamborghini, M&M's, Motorola, Pringles, Ray-Ban, Samsung, Spalding, Sprite, Welch's

Hannah Montana The Movie

Featured brands: ABC, Apple, Bell, Bloomingdale's, Cadillac, Cartier, Chevrolet, Cole Haan, Donald J. Pliner, Ford, Gucci, LG, Marc by Marc Jacob, Marc Jacobs, MINI, Panavision, Sharp, Teddy Grahams, Teen Vogue, USA Today, Vogue, Volvo

Race to Witch Mountain

Featured brands: Apple, Cadillac, Chevrolet, Ford, Heinz, HP, Imperial Palace, Lexus, McDonald's, NASA, NASCAR, Nationwide, New York-New York Hotel & Casino, Nokia, Panasonic, Planet Hollywood, Ray-Ban, Tabasco, Toyo Tires, Treasure Island Casino, Tropicana Las Vegas, U.S. Air Force, Washington Post, Winnebago, Yellow Cab Co.

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About the Reviewer: Kerry Bennett

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