Can We Trust Internet Information Sources?
Does the Internet influence personal decisions you make about the products you buy, who you spend time with or what medical procedures you may select? According to PR firm Fleishman-Hillard who contracted Harris Interactive to update their ongoing Digital Influence Index, the trust we have in information on the Internet varies depending on where you live, who is publishing the information and what the perceived intent is.
“Canadians and Americans are the least likely to trust companies that use Twitter.”
- Canadians and Americans are the least likely to trust companies that use Twitter. They don't think their motives are in the consumers' best interests.
- Chinese people are the most advanced Internet users, but only 27% of the nation is online (compared to 60% in mature markets).
- More than half of the over 4,000 people surveyed from seven countries think people share too much personal information on the Internet.
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About the Reviewer: Rod Gustafson
Rod Gustafson has worked in various media industries since 1977. He founded Parent Previews in 1993, and today continues to write and broadcast the reviews in newspapers, on radio and (of course) on the Internet. He currently serves as the President of the Alberta Association for Media Awareness, a provincial non-profit society. He also authors a regular column for The Parent's Television Council in Los Angeles. He and his wife Donna have four children.
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