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Can We Trust Internet Information Sources?

Does the Internet influence personal decisions you make about the products you buy, who you spend time with or what medical procedures you may select? According to PR firm Fleishman-Hillard who contracted Harris Interactive to update their ongoing Digital Influence Index, the trust we have in information on the Internet varies depending on where you live, who is publishing the information and what the perceived intent is.

“Canadians and Americans are the least likely to trust companies that use Twitter.”
Some highlights from the report include:
  • Canadians and Americans are the least likely to trust companies that use Twitter. They don't think their motives are in the consumers' best interests.
  • Chinese people are the most advanced Internet users, but only 27% of the nation is online (compared to 60% in mature markets).
  • More than half of the over 4,000 people surveyed from seven countries think people share too much personal information on the Internet.
Click here to visit the report's homepage at Fleishman-Hillard. Or download the report's whitepaper here.

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