], Articles [
], and Reviewers' Blog [
].Articles
Can Jay-Z Make Your Little Girl’s Butterflies Go Away? »
The other day a very nice package arrived on my desk—Season 5 of the Mary Tyler Moore Show. It contains one of my favorite episodes, where Ted Baxter is handed news copy from… read more »
Reviewers' Blog
Spring Branding Roundup At The Movies »
When it comes to product placements in films, E.T. the Extra-Terrestrial is one of the best early examples of this form of advertising. Sales of the little peanut butter candy skyrocketed after Elliott lured the little space alien into his house with a bag of Reese’s Pieces.
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Kellogg Makes A Sweet Change »
Known for flagship brands like Sugar Frosted Flakes (yes, "theeeeeeey’re Great!"), the company says it will no longer promote foods in the media to audiences in which the majority of viewers are under 12 unless the specific products meet a wide range of new standards. These include caps on the number calories, amount of sugar and… read more »
Articles
Product Integration: The Elusive Art of Buying Audiences »
If you watched last year’s season of The Contender—a boxing reality TV series where prize fighters get a chance to punch in the big ring at Caesar’s Palace for one million dollars—do you know what happened an average of 500 times per episode?
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Once Again We See the Power of Media Influence »
I’ve read well over a hundred studies that cite the various affects of media on audiences—usually young people. The bookshelves of knowledge continue to grow, with early research being conducted primarily on the topic of violence in films and on television. As time has passed, an even broader range of issues have been examined, ranging… read more »
Articles
Getting Fat on Television »
San Francisco Bay Area parents don’t want soft drink vending machines in their schools. Nor do they like the idea of having advertisements promoting food and beverages to their children in their educational environments. They are also likely to have their kids involved in organized sports on an annual basis.
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Chocolate Covered Movies »
With Universal Studios’ The Hulk recently unleashed on theater screens, parents are dealing with the mixture of marketing and mayhem left in the wake of his path of fictional destruction. From minivans to Slurpees, it appears Marvel Comics and Universal Studios have left no licensing stone unturned.
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Advertising: A Star Is Manufactured »
It seems anytime there’s a chance a human being will be waiting for more than a moment in a particular spot, someone will position an ad message in that very place. After noticing pitches for ice cream confections on gas pump handles in my city last year, I’m waiting for the day when I pick up the phone and instead of hearing a dial tone,… read more »
