Movie Ratings, Family Movie Reviews & More!

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Are Movie Ratings Going Up in Smoke?

Are Movie Ratings Going Up in Smoke?

Woody Allen’s latest movie Magic in the Moonlight is set in the 1920s. So it’s no surprise there are plenty of smoking scenes in this film. But it also isn’t likely to have a huge teen audience. However What If (The F Word), Get On Up and ...

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Lego Embraces Hollywood

Lego Embraces Hollywood

LEGO was different when I was a kid. The blocks came in a handful of colors and basic shapes. Wheels and gears were cutting edge. Instructions were minimal or non-existent. Or at least that’s how I remember it. My siblings and I would spend hours constructing our own version ...

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Can Jay-Z Make Your Little Girl’s Butterflies Go Away?

Can Jay-Z Make Your Little Girl’s Butterflies Go Away?

The other day a very nice package arrived on my desk—Season 5 of the Mary Tyler Moore Show. It contains one of my favorite episodes, where Ted Baxter is handed news copy from Mary, and simply reads it without having a clue what he is saying.

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Spring Branding Roundup At The Movies

Spring Branding Roundup At The Movies

When it comes to product placements in films, E.T. the Extra-Terrestrial is one of the best early examples of this form of advertising. Sales of the little peanut butter candy skyrocketed after Elliott lured the little space alien into his house with a bag of Reese’s Pieces.

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Kellogg Makes A Sweet Change

Kellogg Makes A Sweet Change

Known for flagship brands like Sugar Frosted Flakes (yes, "theeeeeeey’re Great!"), the company says it will no longer promote foods in the media to audiences in which the majority of viewers are under 12 unless the specific products meet a wide range of new standards. These include caps ...

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Product Integration: The Elusive Art of Buying Audiences

Product Integration: The Elusive Art of Buying Audiences

If you watched last year’s season of The Contender—a boxing reality TV series where prize fighters get a chance to punch in the big ring at Caesar’s Palace for one million dollars—do you know what happened an average of 500 times per episode?

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Once Again We See the Power of Media Influence

Once Again We See the Power of Media Influence

I’ve read well over a hundred studies that cite the various affects of media on audiences—usually young people. The bookshelves of knowledge continue to grow, with early research being conducted primarily on the topic of violence in films and on television. As time has passed, an even broader ...

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Getting Fat on Television

Getting Fat on Television

San Francisco Bay Area parents don’t want soft drink vending machines in their schools. Nor do they like the idea of having advertisements promoting food and beverages to their children in their educational environments. They are also likely to have their kids involved in organized sports on an ...

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Chocolate Covered Movies

Chocolate Covered Movies

With Universal Studios’ The Hulk recently unleashed on theater screens, parents are dealing with the mixture of marketing and mayhem left in the wake of his path of fictional destruction. From minivans to Slurpees, it appears Marvel Comics and Universal Studios have left no licensing stone unturned.

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Advertising: A Star Is Manufactured

Advertising: A Star Is Manufactured

It seems anytime there’s a chance a human being will be waiting for more than a moment in a particular spot, someone will position an ad message in that very place. After noticing pitches for ice cream confections on gas pump handles in my city last year, I ...

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