Picture from Lego Storms the Box Office
The Lego Movie ranks second in all-time original February releases with an opening box office earning of $69.1 million. Image ©Warner Bros.

Lego Storms the Box Office

LEGO came out of the box and onto the big screen in a big way on its opening weekend. Thanks to the building bricks strong brand appeal and popularity among kids and adults, The Lego Movie grossed over $69 million.

The toy company has done some masterful marketing over the past few years, teaming up with Hollywood to create miniature sized versions of movie characters like Luke Skywalker, The Lone Ranger, Harry Potter and Captain Jack Sparrow. But in this $60 million animation the company introduces its own characters for the big screen.

The full-length feature introduces an average construction worker voiced by Chris Pratt who faithfully follows the instruction manual. But playing by the book means no one notices him or his efforts. All that changes when he discovers a prophecy that names him as a Masterbuilder.

Coming in at second place in the box office race this weekend was The Monuments Men. It earned nearly $23 million. The film’s release has been delayed several times finally opening on February 7. It tells the story of a group of art experts commissioned to find and protect Europe’s fine art from the Nazi invasion. Directed by George Clooney, the film also stars Clooney along with Matt Damon, John Goodman, Bill Murray, Cate Blanchett, Jean Dujardin, Hugh Bonneville and Bob Balaban.

The weekend’s other new release, Vampire Academy, came in a distant third opening in seventh place in ticket sales with Ride Along, Frozen, That Awkward Moment and Lone Survivor all beating out the teen flick about bloodsuckers. Vampire Academy grossed just over $4 million for the weekend.

 

More details about the movies mentioned in this post…

The Lego Movie

The Lego Movie

Viewers will feel giddy as a kiddy with a new box of Legos

The Monuments Men

The Monuments Men

The fate of Europe's fine art rests in their hands

Vampire Academy

Vampire Academy

There's not much to sink your teeth into in this silly high school drama

Ride Along

Ride Along

Another buddy cop movies with plenty of bumps along the way

Frozen

Frozen

Don't let the cold keep you from this frosty tale of sibling affection

That Awkward Moment

That Awkward Moment

Nothing is as awkward as trying to say, "I love you."

Lone Survivor

Lone Survivor

A mission gone terribly wrong leaves only one man standing