Frozen Fever Releases in Theaters March 13
Disney’s not ready to shelve Elsa and Anna yet. The sister princesses from the film Frozen have already substantially bolstered the studio’s profits and sparked a merchandising frenzy. In part, the consumer-driven demand for Frozen products has contributed to the 22% rise in revenue for the company during the fiscal quarter ending Dec. 27. And sales for Frozen merchandise remained strong in post-holiday January.
Now the company is hoping the characters will continue to boost ticket and merchandise sales as they all head back to the big screen in the animated short Frozen Fever.
Directors Jennifer Lee and Chris Buck talk about their project in “A Special Look at Frozen Fever” featurette that released this week. The story begins several months after the end of Frozen as Elsa, Kristoff, Sven and Olaf prepare to throw a birthday bash for Anna.
“It’s really thanks to you guys, the fans, for embracing the movie and now letting us get a chance to go back to Arendelle,” said Buck.
The seven-minute short will open in front of the new live action Cinderella releasing on March 13.