Picture from Apple Scores the Most Movie Product Placements Thanks to The Lego Movie
The Lego Movie may seem like one long product placement. But the film also helped Apple earn an award for most product placements this year when Lord Business mentions his iPod Shuffle. Image ©2014 Warner Brothers

Apple Scores the Most Movie Product Placements Thanks to The Lego Movie

Product placement in movies has become a big business as advertisers look for another way to get their merchandise in front of consumers. For 15 years Brandchannel has listed the products that show up in the top movies. Some are obvious, like Apple computers in everything from G.I. Joe: Retaliation to One Direction: This Is Us, Twilight Saga: Breaking Dawn Part 2 and Warm Bodies.

But this year Apple won top honors among Brandchannel winners thanks in part to a mention from Lord Business in The Lego Movie. The movie monitoring company recently announced its 2015 Product Placement Awards and Apple snagged the award for Overall Product Placement showing up in nine of the 35 films that made it into top spot at the U.S. box office last year. The technology company’s brand cameos included Captain America: The Winter Soldier, The Fault in Our Stars, Gone Girl and Ouija to name a few. Beyond box office winning films, Apple also appeared in movies like Alexander and the Terrible, Horrible, No Good, Very Bad Day, the Oscar-winning film Birdman and Let’s Be Cops.

Tide won the Award for Product Placement Achievement in an Oscar-Nominated Film thanks to Stephen Hawking’s explanation of the fluorescent properties of the washing powder in the movie The Theory of Everything.

Beats won the unenviable Worst Product Placement for an appearance in Transformers: Age of Extinction. Other products that didn’t go over well with audiences included Sony in The Amazing Spider-Man 2, Samsung in Veronica Mars and all kinds of products in Adam Sandler’s film Blended.

The 2014 Lifetime Achievement Award for Product Placement went to Triumph motorcycles. The list of Triumph’s movie credits includes roles in such iconic films as Rebel Without a Cause (1955), The Great Escape (1963) and Happy Days (1968). After losing favor in Hollywood and with consumers in the 1980s, the company re-emerged under a new name and began making movie appearances again in The Matrix, Mission Impossible 2, How to Lose a Guy in 10 Days, The Curious Case of Benjamin Button, Salt and Edge of Tomorrow.

Some products like Ajax in Lee Daniels’ The Butler, Crisco in The Help and Cracker Jack in Men In Black 3 have fewer movie credits on their resumes. But in a world saturated by advertising even that can help.

Oreo, owned by Mondelez International, signed a first-ever global marketing deal with Paramount Pictures to appear in last year’s Transformer: Age of Extinction movie. Along with product placement in the movie, the deal also included a packaging and point-of-sale campaigns. Before the Transformer deal, Oreo’s film made an appearance in the 1998 version of The Parent Trap when two campers discover they share a liking for Oreos and peanut butter. Wreck-It Ralph also includes a short song called “March of the Oreos”.

 

More details about the movies mentioned in this post…

Salt

Salt

G.I. Joe: Retaliation

G.I. Joe: Retaliation

Wreck-It Ralph

Wreck-It Ralph

The Parent Trap (1998)

The Parent Trap (1998)

One Direction: This Is Us

One Direction: This Is Us

Lee Daniels’ The Butler

Lee Daniels’ The Butler

Men In Black III

Men In Black III

Mission: Impossible - Ghost Protocol

Mission: Impossible - Ghost Protocol

It's time to go into hiding.

The Help

The Help

Edge of Tomorrow

Edge of Tomorrow

Maybe tomorrow will never come.

The Curious Case of Benjamin Button

The Curious Case of Benjamin Button

How to Lose a Guy in 10 Days

How to Lose a Guy in 10 Days

The Twilight Saga: Breaking Dawn Part 2

The Twilight Saga: Breaking Dawn Part 2

Mission Impossible 2

Mission Impossible 2

Can a hot woman help Ethan catch a cold-hearted criminal?

The Matrix

The Matrix

Life isn't always as it appears.

The Great Escape

The Great Escape

Warm Bodies

Warm Bodies

Blended

Blended

Some people go together like oil and water.

The Lego Movie

The Lego Movie

Viewers will feel giddy as a kiddy with a new box of Legos

Captain America: The Winter Soldier

Captain America: The Winter Soldier

It may be a new season in his life, but the Captain is still determined to defend his country.

The Theory of Everything

The Theory of Everything

Physical disability can't cripple mental ability.

The Amazing Spider-Man 2

The Amazing Spider-Man 2

At the center of this tangled web is OSCORP.

Veronica Mars

Veronica Mars

Veronica thought she was done with detective work -- until her TV character got a big screen reboot.

The Fault in Our Stars

The Fault in Our Stars

Cancer threatens to eclipse the teen love of Gus and Hazel.

Transformers: Age of Extinction

Transformers: Age of Extinction

They're not toying around.

Let’s Be Cops

Let’s Be Cops

Looks can be deceiving.

Gone Girl

Gone Girl

Speculation runs wild when a married woman suddenly goes missing.

Birdman

Birdman

Life isn't over before the final curtain call.

Ouija

Ouija

It's a dangerous game.

Alexander and the Terrible, Horrible, No Good, Very Bad Day

Alexander and the Terrible, Horrible, No Good, Very Bad Day

Things could always be worse!