Picture from G.I. Joe - The Rise of the Cobra
Overall D+

Based on a Hasbro product, this boy doll is no longer a child's toy. Instead, he's a lean, mean, elite military fighting machine. Staring Channing Tatum, this G.I Joe is out to disable Cobra, a mercenary organization headed by a Scottish arms dealer.

Violence D
Sexual Content B
Profanity C+
Substance Use A

MPAA Rating: PG-13 for strong sequences of action violence and mayhem throughout.

Talk to your kids about…

G.I. Joe - The Rise of the Cobra

How do you feel about creating adult-oriented movies from children’s products? Could the premise of an elite group of operatives be made without referencing a particular toy? What is the advantage of branding this film with the G.I. Joe name?

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