Recently, I was speaking with the manager of a couple of large video outlets about how she determines what movies will rent. "If it has a naked woman on the cover, it will always make money," she claims. I think one other item can be added to that blanket statement: If it has the word "Ninja" on the cover, it too will always rent, especially to the young crowd.
Rod Gustafson has worked in various media industries since 1977. He founded Parent Previews in 1993, and today continues to write and broadcast the reviews in newspapers, on radio and (of course) on the Internet. His efforts also include writing and researching media in all its forms and observing how it effects society and culture. He and his wife Donna have four children.